The Best Website Builders for Online Coaching Businesses

Building a professional yet engaging website is crucial for establishing credibility and attracting clients as an online coach.

Your website serves as the virtual headquarters to showcase your services, credentials, client results, contact info, and more to prospects seeking help and guidance.

When evaluating which is the best website builders to use for your online coaching business, there are several key factors to consider:

Ease of Use

The website builder you choose should have an intuitive drag-and-drop editor and library of pre-made templates to simplify and expedite the website creation process. Avoid platforms with a steep learning curve or coding requirements unless you have web development experience.

Choose a solution that enables you to create a professional website in hours, not weeks. Prioritize user-friendly solutions that don’t require technical skills.


Ensure the website builder provides ample options to customize the design, page layouts, color schemes, fonts, images, and other elements to match your brand identity. Pre-made templates for online coaching sites are great for getting started quickly, but make sure you can still customize colors, fonts, content, and more to suit your brand.

Built-in Features

Opt for a website builder with key features tailored for online coaching, either built-in or available through third-party integrations. Essential features include appointment scheduling, membership portals, payment processing, email marketing, and client management functionality. 

This saves you from having to piece together disparate software just to serve your clients.

SEO Optimization

Your website builder should produce clean, semantic code to help search engines properly index and showcase your pages in results. It should also provide SEO tools to optimize page titles, meta descriptions, alt text, URLs, etc. Optimizing your website for search is crucial for getting found online by prospective clients searching for your services.


Security is paramount when running an online coaching business and collecting client data and payments through your website. Your website builder must use HTTPS encryption and should have security measures like daily backups, malware scanning, data encryption, and role-based access controls for client portals.


All the website templates and themes available should be fully responsive to adapt and display beautifully on all devices, from desktops down to mobile phones. Your website must provide an exceptional user experience regardless of screen size, so choose a website builder that focuses on responsive, mobile-friendly designs.


One advantage of using a website builder platform over hiring a web developer is cost savings. Evaluate options across your budget range. Watch for storage, bandwidth or transaction limits at lower price points. Ideally, find an affordable website builder with scalable pricing plans to grow your business.

Support Options

Even the most beginner-friendly website builders may have a learning curve. Make sure your chosen platform offers multiple support channels like live chat, email, phone support and knowledge bases in case you need assistance.

Top 5 Recommended Website Builders for Online Coaches

With the key criteria in mind for choosing a website builder tailored to online coaching sites, here are the top recommended platforms:

1. Squarespace

Sell Digital Products On Squarespace

Squarespace is one of the most popular all-in-one website-building platforms on the market. The company excels in providing an incredibly user-friendly drag-and-drop site editor and mobile-optimized, professional website templates.

Key Advantages:

  • Beautiful templates optimized for coaching & service-based sites
  • Extremely intuitive drag-and-drop editor
  • Built-in scheduling, membership management, and e-commerce functionality
  • Sophisticated SEO tools and analytics
  • Award-winning responsive designs
  • Free domain registration
  • 24/7 customer support

With Squarespace, online coaches can create stunning websites in hours without needing to touch code. It provides all-in-one tools to build your website and run your entire coaching business. Squarespace hits all the key criteria for an exceptional online coaching platform.

Pricing: Squarespace starts at $16 monthly for online coaching sites. This plan includes unlimited storage and bandwidth, a custom domain, and full access to their suite of integrated tools for running your business.

2. Kajabi


Kajabi is an end-to-end platform tailored specifically for online coaches, course creators, consultants, and other knowledge entrepreneurs. It’s an all-in-one solution for building professional websites integrated seamlessly with the tools needed to market, sell, and deliver your services.

Key Advantages:

  • Customizable themes and landing pages
  • Built-in membership portals, email marketing, and payment processing
  • Comprehensive marketing automation
  • Client management portals and communities
  • Robust analytics on website traffic and conversions

With Kajabi’s comprehensive platform, online coaches can easily build stunning websites integrated with all the tools required to serve clients, generate leads, and operate their business in one place.

Pricing: Kajabi starts at $119 per month for their basic plan. This includes 3 products, 3 admin users, email automation workflows, membership portals and more.

3. WordPress

WordPress is the world’s most popular open-source content management system (CMS). It powers over 43% of all websites due to its endless flexibility and customization options. The platform does require more technical skill than other website builders.Key Advantages:

  • Open-source CMS allows endless customization
  • Ability to build nearly any type of website
  • Extremely scalable and SEO-friendly
  • Lower cost than some other options
  • Thousands of plugins to add functionality

WordPress provides immense flexibility for developers or tech-savvy users to build highly customized online coaching websites integrated with the right plugins. Managed WordPress hosting starts around $5-10 per month.

4. Wix

Wix is a highly user-friendly drag-and-drop website builder used by over 200 million people globally. It has hundreds of professionally designed templates, including niche options for health & wellness and life coaching sites.

Key Advantages:

  • Intuitive drag-and-drop editor
  • Modern templates specifically for coaching
  • Built-in scheduling and payment processing
  • SEO tools to improve search visibility
  • Free plans available

Wix makes it effortless for online coaches to create great-looking, responsive websites on a budget while still providing core business functionality.

Pricing: Wix pricing starts with an excellent free option for basic sites. Paid plans begin at $14 per month, including a custom domain, unlimited bandwidth, ad vouchers and more.


Choosing the best website builder for your online coaching business depends mainly on your technical abilities, business needs, and budget.

While WordPress offers unparalleled flexibility, Squarespace and Kajabi stand out as the most robust all-in-one solutions.

Wix, on the other hand, excels in beginner-friendliness.

Carefully evaluate these top recommended website builders for online coaching sites against your criteria to determine the best platform for showcasing your services, attracting prospective clients, and facilitating great coaching relationships online.

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