Samcart vs Kajabi

Samcart vs Kajabi

Online course creation is booming. In 2022 alone, the global e-learning market was valued at over $250 billion. With so much potential, many entrepreneurs and course creators are looking for the best platform to host and sell their online courses.

Two of the most popular options are Samcart vs Kajabi. But which one should you choose?

In this comprehensive 3000 word comparison, we’ll analyze Samcart vs Kajabi across key categories like course creation, checkout and payment processing, marketing capabilities, integrations, pricing, and more. We’ll highlight the pros and cons of each platform to help you determine which solution best fits your needs as an online course creator.

Course Creation Capabilities

Samcart Free Trial

The core functionality of any online course platform is the ability to easily create beautiful, engaging online courses. This includes tools for organizing course content, assessments, video hosting, and custom branding.

Course Builder

Both Samcart and Kajabi make it simple to put together professional-looking online courses, no coding skills required. Each platform provides pre-made templates and themes so you can get up and running quickly.

Kajabi offers a wider selection of templates – over 100 course templates compared to Samcart’s 12 templates. Kajabi also includes more advanced customization options for colors, fonts, and layouts.

However, Samcart’s course builder is more intuitive and beginner-friendly. The editing interface has a familiar Word document-style toolbar so adding and formatting text is very simple.

Overall, Kajabi wins for design flexibility while Samcart offers better usability.

Course Structure

Both platforms make organizing course content easy by dividing courses into modules and lessons. You can drip-release modules over time or make them instantly available.

A key difference is that Kajabi supports multi-layer course structure with submodules, while Samcart just has a flat two-tier module and lesson format. This added hierarchy in Kajabi helps larger, more complex courses stay organized.

For assessments, Kajabi includes robust quiz creation and the ability for students to submit file uploads as answers for instructor review. Samcart just supports basic multiple choice quizzes.

So when it comes to course structure and assessments, Kajabi is the winner.

Media Hosting

Kajabi directly integrates Wistia video hosting and unlimited video storage space in its platform. With Samcart, you need to host your videos separately on a platform like Vimeo or YouTube and embed them in your course.

Therefore, Kajabi offers superior built-in video hosting capabilities compared to Samcart.

Templates and Samples

Kajabi includes over 100 course templates spanning topics like health and wellness, photography, finance, and more. These templates provide complete sample structure, content, and visuals to simplify course creation.

Samcart doesn’t offer templated sample content out-of-the-box. So you’ll need to build your courses from scratch.

For quicker course creation leveraging proven templates, Kajabi is the winner.

Checkout and Payments

Optimizing the checkout process is critical for maximizing online course sales. Let’s see how Samcart and Kajabi compare when it comes to taking payments.

Checkout Customization

Samcart is purpose-built as a checkout and payments solution. It focuses heavily on conversion rate optimization by offering superior customization options for checkout pages like layouts, designs, payment options, one-click purchases, and more.

Kajabi checkouts pale in comparison – they are basic, generic, and not optimized for conversions.

So for checkout page customization and optimization, Samcart is the clear winner.

Payment Processing

Samcart supports over 100 payment gateways and currencies so you can get paid no matter where your students are from.

Kajabi only supports the major payment processors like Stripe, PayPal, and Apple Pay. Support for local payment methods in various countries is lacking.

Samcart offers far superior global payment processing capabilities.

Subscription Management

Both platforms have robust subscription management capabilities like installment plans, payment scheduling, and subscription pausing.

However, Samcart makes it easier to create flexible billing plans. For example, you can set up quarterly billing while Kajabi only supports annual or monthly plans.

So Samcart edges out Kajabi for flexible subscription management functionality.

Marketing and Automation

Once you’ve created your online course, you need the right marketing tools to promote it and drive sales. From email marketing to affiliate programs, let’s explore what Samcart and Kajabi offer.

Email Marketing

Kajabi has a full-featured email marketing platform built-in that lets you create email sequences to onboard students or promote new course releases. It also tracks email performance with open and click-through rates.

Samcart doesn’t offer native email marketing. You’d need to integrate a third-party provider like MailChimp.

So for integrated email marketing, Kajabi wins over Samcart.

Affiliate Marketing

Both platforms support affiliate marketing by generating unique referral links that affiliates can promote to earn commissions on sales.

However, Kajabi has more advanced affiliate capabilities like multi-tier commissions and automatic payouts when commission thresholds are met. Samcart’s affiliate features are relatively basic.

Kajabi is better equipped for affiliate marketing compared to Samcart.

Marketing Automation

Kajabi offers visual marketing automation for sophisticated sequences like automatically enrolling buyers from a checkout page into a course. Samcart doesn’t provide native marketing automation.

For marketing automation, Kajabi is the winner.


The ability to connect complementary tools is critical for an effective online course sales stack. We’ll analyze the app integration ecosystems of both platforms.

Samcart seamlessly integrates with over 300+ applications like email providers, membership platforms, accounting software, and more through Zapier.

Kajabi offers some third-party integrations but its ecosystem is far more limited compared to Samcart.

Notably, Samcart and Kajabi integrate natively with each other which is unique among online course platforms. You can use Kajabi for hosting and delivering your course while Samcart handles optimized checkouts.

So for third-party integrations, Samcart easily wins over Kajabi due to its extensive app ecosystem. But the two platforms also perfectly complement each other.


Pricing plays an important role when selecting any SaaS platform. Let’s break down what Samcart and Kajabi cost across their plans.

Samcart pricing starts at $49/month for the Launch plan which supports unlimited orders, products, and bandwidth.

Kajabi’s starter plan is $119/month for core features like website, course creation, and email marketing.

For advanced features like marketing automation, Kajabi’s Growth plan costs $199/month while Samcart’s Grow plan is $199/month.

Clearly, Samcart offers exceptional value across all pricing tiers compared to Kajabi’s more expensive plans.

Both platforms offer annual billing which provides 20-30% discounts relative to monthly plans. Kajabi also offers a 14-day free trial while Samcart has a 7-day trial.

Summary and Recommendations

So which platform should online course creators choose – Samcart or Kajabi? Here is a summary of our key findings:

  • Kajabi is superior for creating professional online courses thanks to its wide selection of templates, extensive customization capabilities, and built-in video hosting.
  • Samcart specializes in high-converting, optimized checkouts and payment processing. From customized checkout pages to global payment support, it beats Kajabi for maximizing payments.
  • Kajabi provides far better native marketing tools like email marketing and automation to promote your course.
  • Samcart integrates with 10x more applications than Kajabi through Zapier. And the two platforms also seamlessly integrate with each other.
  • Samcart offers exceptional value – its features are more affordable across all pricing tiers compared to Kajabi.

So in summary:

  • Kajabi is ideal for online course creators focused on building great content leveraging templates, multimedia hosting, and marketing automation.
  • Samcart is perfect for selling online courses thanks to its specialized commerce features and tools to maximize conversions.
  • Using both platforms together is a powerful combination to get the best of both worlds.

We hope this detailed comparison has provided clarity to choose the platform that best meets your needs as an online course creator. Let us know if you have any other questions!

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