Kartra Review Pros and Cons 2023

Welcome to my in-depth Kartra review for 2023!

You’ve come to the right place if you’re considering using Kartra for your online business.

Kartra is an all-in-one platform for digital marketing and ecommerce. It aims to provide everything an online business needs, including:

  • Landing pages
  • Email marketing
  • Membership sites
  • Video hosting
  • Affiliate management
  • Helpdesk
  • Ecommerce
  • Marketing automation

The goal is to be your online business hub – replacing the need for separate tools and subscriptions by combining it all under one roof.

In this Kartra review, I’ll provide an unbiased look at how the platform performs across these key features. As someone who has used Kartra for over 4 years in my own business, I understand its capabilities, pros and cons.

I aim to help you determine whether Kartra is the right choice for your needs and budget. Key questions I’ll address:

  • How easy is it to use? What’s the learning curve?
  • How do the features compare to standalone tools?
  • What do other Kartra users think?
  • Who is Kartra best suited for?
  • How does the pricing stack up? Worth the investment?

By the end, you’ll have all the information you need to decide if Kartra fits your online business and marketing goals this year. Let’s dive in!

Kartra Features

Kartra packs a ton of features into its all-in-one platform. Let’s take a deep dive into each one.

Kartra Page Builder

Kartra Page Builder

Kartra’s drag and drop page builder makes it easy for anyone to create high-converting landing pages, no coding needed.

With over 100 templates to choose from, you can quickly build:

  • Squeeze pages
  • Sales pages
  • Opt-in pages
  • Webinar pages
  • Thank you pages

Customize everything including:

  • Headlines
  • Images
  • Videos
  • Buttons
  • Colors
  • Layouts

Other handy page builder features:

  • Mobile responsive – pages look great on all devices
  • A/B split testing – test two page versions
  • SEO options – add metadata, optimize pages

You can also fully customize pages from scratch and save as templates.

While not as robust as dedicated landing page builders, Kartra’s page builder is one of the best I’ve used for quickly creating high-converting pages.

Kartra Email Marketing

Kartra Email Marketing

Kartra’s built-in email marketing platform, Kartra Mail, provides all the key features you need.

Choose from a library of professionally designed email templates or create your own from scratch. Customize copy, images, colors and more.

Email automation helps you engage leads based on their actions and behaviors. For example:

  • Send follow up emails to cart abandoners
  • Provide drip campaigns for onboarding
  • Trigger emails on certain dates

Email analytics give you data on open rates, click through rates, unsubscribes and more. This allows you to optimize your campaigns.

While Kartra Mail isn’t as advanced as dedicated ESPs like ConvertKit or ActiveCampaign, it eliminates the need for an additional email subscription for most use cases.

Kartra Memberships

Kartra Membership

Kartra makes it easy to create membership sites to sell premium content, courses, communities and more.

Key membership features include:

  • Membership portal builder with custom branding
  • Multiple membership tiers with different access levels
  • Manage and restrict member content access
  • Take recurring payments for subscriptions

This eliminates the need for additional membership plugins or software like MemberPress or MemberSpace.

Overall, Kartra membership sites provide an easy way to create gated, paid communities without the hassle of integrating separate tools.

Kartra Helpdesk

Kartra helpdesk

Kartra’s integrated helpdesk system helps you provide customer support via:

  • Email ticketing – Customers can open support tickets
  • Live chat – Chat with visitors in real-time
  • Email automation – Auto-respond to common questions

The customer history page is a unique feature, allowing you to see past interactions, purchases, and activity.

While it doesn’t have all the bells and whistles of dedicated helpdesk platforms, Kartra’s system covers the basics well for supporting customers and prospects.

Kartra Affiliate Marketing

Kartra Affiliate Marketing

Kartra provides a full-featured affiliate management system to grow your business.

Key features include:

  • Automated tracking of affiliate sales and commissions
  • Custom affiliate tiers with rewards
  • Bulk payment processing
  • Affiliate analytics to optimize performance

You don’t need a third-party affiliate platform by handling affiliate tracking and payments directly within Kartra.

This removes considerable complexity from managing an affiliate program.

Kartra Sales Funnels

Kartra makes it simple to create optimized sales funnels to convert leads and drive sales.

Use Kartra’s:

  • Pre-built funnel templates created by experts
  • Funnel simulator to model performance
  • Funnel mapper to visualize your funnel
  • Lead automation based on customer actions

Combine this with landing pages, email marketing, and the affiliate program to create high-converting sales funnels.

While not quite as robust as ClickFunnels, Kartra funnels provide an easy way to create complete conversion flows for your offers.

Kartra Ecommerce

Kartra provides the basics you need to sell physical and digital products online.

Key ecommerce features include:

  • Shopping carts and checkouts
  • Product/price management
  • Coupons and discounts
  • Order management system
  • 1-click upsells on checkout pages

For serious ecommerce stores, a dedicated platform like Shopify is recommended. But Kartra covers the essentials for adding basic ecommerce to your offering.

Kartra Analytics

Kartra Analytics

Kartra provides unified analytics so you can track all your marketing and sales activities in one place.

See key metrics like:

  • Pages views
  • Leads generated
  • Email clicks
  • Sales volumes
  • Conversion rates

While not as detailed as Google Analytics, Kartra Analytics eliminates the need to compile data from multiple platforms.

Kartra Integrations

While Kartra aims to be an all-in-one platform, it does offer some key integrations with third-party apps and services via Zapier.

Popular Kartra integrations include:

  • PayPal – Easily accept PayPal payments
  • Stripe – Integrate Stripe checkout
  • Calendly – Allow scheduling from your pages
  • Google Analytics – Track website analytics
  • Google Sheets – Send data to Google Sheets
  • Slack – Get notifications in Slack
  • Discord – Integrate with Discord servers
  • ActiveCampaign – Connect email lists
  • Drip – Integrate with Drip campaigns
  • Zoho CRM – Sync contacts with Zoho
  • Asana – Create tasks in Asana

These integrations help fill any gaps in Kartra’s native features. For example, integrating ActiveCampaign allows you to send emails to a larger subscriber list than Kartra Mail allows.

The integrations with PayPal, Stripe, Calendly, Google Analytics, and Slack tend to be the most useful.

However, you are limited to what’s available through Zapier, so more advanced integrations with services like Salesforce, HubSpot, and Infusionsoft are not possible natively.

Overall, Kartra offers a decent selection of third-party integrations to complement the core platform capabilities. But you won’t find advanced integration options compared to a platform like Infusionsoft or Ontraport.

Kartra Pricing

Kartra uses a tiered pricing model based on contacts, emails, and features. Let’s break down the pricing plans:

PlanPrice/MonthContactsEmails/MonthKey Features
Starter$99Up to 2500Up to 15,000Core features
Silver$199Up to 12,500Up to 125,000More advanced features added
Gold$299Up to 25,000Up to 250,000Further features unlocked
Platinum$499Up to 50,000Up to 500,000All features included

Starter is a good entry point for small businesses, but contacts and emails’ll limit you.

Silver unlocks more advanced features like webinars, funnel simulator, etc.

Gold raises the contacts and emails ceiling.

Platinum removes all limits and includes the full suite of Kartra features.

Pricing is affordable compared to purchasing individual tools, but can add up if you need the higher tiers. There are sometimes discounted annual plans available too.

It helps to carefully evaluate which features you actually need when selecting a plan – no sense paying for Platinum just for the higher contact allotments if you won’t use the extra tools unlocked at that level.

Also, consider how quickly you expect to outgrow the limits for contacts and emails on lower tiers when choosing your starting plan.

Kartra does offer a 14 day free trial on all plans, so I recommend trying it risk-free to gauge your actual usage before committing.

Overall, Kartra’s pricing is reasonable for an all-in-one platform, but tier limitations mean scaling up can get expensive.

Kartra Pros and Cons

Based on my experience, here are the main pros of using Kartra:

Kartra Pros

  • All-in-one platform – Everything in one place saves time
  • Affordable pricing – Cheaper than multiple tools
  • Easy to use – Intuitive interface and pre-built elements
  • Great templates – Professionally designed pages, emails, etc.
  • Top-notch page builder – Easy drag and drop editor
  • Robust automation – Workflows and triggers
  • Integrations – Connects with many popular apps

Kartra Cons

  • Steep learning curve – Can be overwhelming at first
  • Limitations on contacts – Need higher tiers to scale
  • No native CRM – Basic contact management only
  • Occasional glitches – Some bugs and quirks
  • Lack of customization – Less control vs standalone tools
  • No inbound marketing – Limited SEO and content capabilities

Kartra is not the perfect solution for every business. But for many, the pros of simplicity and integration outweigh the limitations.

I recommend evaluating your specific needs and priorities to determine if Kartra is a good fit or if standalone tools make more sense for your use case.

Their 14-day free trial makes validating whether Kartra will work for you easy.

Overall, Kartra can provide tremendous value as an integrated online business platform. But it’s important to weigh the pros and cons against your requirements.

Q: What is Kartra?

A: Kartra is an all-in-one marketing platform designed to help online businesses streamline their marketing campaigns and maximize their sales. It offers many features and tools, including email marketing, funnel building, and customer support.

Q: Is Kartra worth it?

A: Many users have successfully used Kartra for their online business. Its ease of use, comprehensive feature set, and affordable pricing make it a popular choice among small business owners and marketers alike. However, it ultimately depends on your specific needs and goals.

Q: How does Kartra compare to other marketing software?

A: Kartra offers a robust set of features designed to meet online businesses’ needs. It integrates seamlessly with other popular marketing tools and platforms, making it a versatile option. However, every business is unique, so it’s important to evaluate different software options to determine which one aligns best with your specific goals.

Q: Can I use Kartra for email marketing?

A: Yes, Kartra includes a powerful email marketing tool that allows you to create and manage email campaigns. You can easily segment your audience, create automated sequences, and track the performance of your emails.

Q: Is Kartra suitable for small business owners?

A: Yes, Kartra is a popular choice among small business owners due to its user-friendly interface and affordable pricing options. It provides a comprehensive set of tools and features that can help you scale your business and reach your target audience.

Q: What are the benefits of using Kartra?

A: Some of the key benefits of using Kartra include its all-in-one solution, ease of use, extensive features, and seamless integrations. It allows you to streamline your marketing efforts and consolidate multiple tools into a single platform.

Q: Can I use Kartra to build sales funnels?

A: Yes, Kartra includes a powerful funnel builder that allows you to create high-converting sales funnels with ease. You can customize your funnels, add upsells and downsells, and track your funnel performance.

Q: How can Kartra help with my marketing campaigns?

A: Kartra provides a wide range of features and tools that can help you streamline your marketing campaigns. It allows you to create landing pages, manage email marketing, track conversions, and automate various marketing tasks.

Q: Does Kartra offer customer support?

A: Yes, Kartra offers customer support via email and live chat. Their support team is known for being responsive and helpful, and they provide assistance with technical issues, onboarding, and general inquiries.

Q: Where can I find reviews of Kartra?

A: There are various platforms where you can find reviews of Kartra. One popular option is to read user reviews on websites such as Trustpilot or G2. These reviews can give you insights into the experiences of other users and help you make an informed decision.

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